MEDIA AND ADVERTISING

MEDIA AND ADVERTISING

Both advertising and media sector represent particular interest for our law firm since they are a niche where we have developed significant professional expertise in the course of advising clients on a regular basis. While working with well-positioned advertising agencies and media shops which provide services to the largest advertisers on Bulgarian market we gained valuable knowledge concerning all fields of advertising business – budget allocation,  advertising in electronic and print media, outdoor advertisement, selling of advertising time of world-known TV channels in Bulgaria. Some of our regular clients in this business are Zenith Advertising and Communications Jsc., Chap Media Jsc., ZAC Outdoor Ltd., Joy Outdoor Ltd., Impressia 2000 Ltd., Drave Ltd., Media Group Ltd., etc. 

Usually, we consult on a day-to-day basis the legal compliance of overall advertising campaigns with regulatory requirements, negotiations, drafting agreements with clients – advertisers and media – in connection with all-inclusive advertising services and allocation of advertising budgets, purchase of advertising space in print media, lease of advertising equipment, purchase of advertising time and CPP – transactions with TV and other electronic media, drafting other related sponsorship agreements and advertising agreements.

We have rendered advice to the licensed publisher of HFM and Madame Figaro for the territory of Bulgaria since its very incorporation and dealt with structuring the legal frame of its activities, such as contracts, competitive procedures and diverse media events. 

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